Senior Brand Manager at Proximo Spirits | Jersey City, NJ | $134K/yr – $173K/yr

Senior Brand Manager

Jersey City, NJ (On-site)

$134K/yr – $173K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive brand strategy with autonomous execution, shaping long-term growth while coordinating plan development, innovation, and performance tracking across products and campaigns.

Own brand strategy development and cross-functional execution to align with market needs and business goals.
Lead agency oversight and budget management to ensure integrated, high-impact campaigns.

Job Description

Responsibilities

Own the development and execution of brand strategy from ideation through execution, with large degree of autonomy, to drive growth for the brand
Design brand strategy to align with overall brand goals and Proximo's long-term organizational strategy
Lead Marketing plan development
Develop an innovation framework and execute against it – working closely with distillery operations and barrel management
Monitor business performance of new and existing products to ensure NPDs deliver on innovation targets and base business remains healthy
Partner with Communications Trade Marketing (POS, influencers, digital & social copy) to expand brand footprint to execute marketing campaigns
Identify new opportunities (experiential marketing, advertising, influencers, platforms, technology, media partners etc.) to increase consumer reach, awareness, and demand
Identify new digital media strategies that place Proximo's brands at the leading edge of the market
Reach annual Sales goals for designated brand line by developing content that aligns with market demands as indicated by Sales
Oversight of Agency partners (i.e. digital, social, media, PR), ensuring integration and overall strategic alignment, and defining rules of engagement

Requirements

7 - 10 years of brand marketing experience in Alcohol or FMCG / CPG
Hands on experience managing and synthesizing data & insights from industry tools (Nielsen/IRI/VIP/etc.).
A strongtrack record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
Demonstrated ability to thrive in an entrepreneurial, fast paced and dynamic environment.
Proven track record of managing marketing budgets, leading marketing agencies, driving NPD and developing sell stories / tools.
Forward thinker, who proactively seeks opportunities to create a big impact.
Demonstrated understanding of consumer insights and aligning all strategies to feed these needs.
BS/BA degree in marketing or related field required (MBA a plus).
Willingness to roll up sleeves and find solutions.
Proficient in Excel, PowerPoint and Word.

Proximo Spirits

3.4 Glassdoor

Proximo is a leading producer, distributor, importer and marketer of premium spirits in the United States. Formed in 2007 and based in Jersey City, New Jersey, Proximo’s portfolio includes many premium brands such as Jose Cuervo® Tequila, 1800® Tequila, Three Olives® Vodka, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum, Pendleton® Whisky, Maestro Dobel® Tequila, Gran Centenario® Tequila, Ron Matusalem® Rum, Boodles® British Gin, Hangar 1® Vodka, Creyente® Mezcal, Old Camp® Whiskey, Stranahan’s® Colorado Whiskey and TINCUP® American Whiskey. ©2024 Proximo, Jersey City, NJ. Please drink responsibly.

Founded in 2007

Jersey City, New Jersey, USA

763 employees (125 in marketing)

www.proximospirits.com

51% recommend to a friend

72% CEO approval