Senior Brand Manager, Portfolio & Growth - Oath Nutrition®

Lehi, UT (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Lead overall portfolio strategy, including assortment architecture, SKU prioritization, and lifecycle planning
  • Own day-to-day portfolio health, evaluating velocity, productivity, seasonality, and SKU efficiency
  • Build annual portfolio plans aligned with brand strategy, financial targets, and consumer needs
  • Identify opportunities to optimize, expand, rationalize, or exit SKUs to improve performance and reduce complexity
  • Guide product positioning, pricing frameworks, and pack architecture across the portfolio
  • Partner with team to ensure portfolio decisions align with brand guardrails and long-term equity
  • Recommend adjustments to flavors, colors, patterns, configurations, and collections to drive growth and margin
  • Collaborate closely with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals

Requirements

  • Bachelor’s or Master’s degree
  • 5+ years of experience in brand management, portfolio management, or category management
  • Direct experience in consumable CPG (food, beverage, supplements, or similar high-velocity categories strongly preferred)
  • Proven experience managing large SKU portfolios with frequent launches, extensions, and optimization decisions
  • Strong analytical skills with experience using data (e.g., NIQ, POS, retailer data) to drive decisions
  • Financial acumen with understanding of margin drivers, pricing mechanics, and SKU productivity
  • Strategic thinker who can zoom out while managing day-to-day complexity
  • Confident decision-maker who can prioritize and make tradeoffs independently

Benefits

  • Comprehensive medical, dental, and vision care
  • 401(k) package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room

Trove Brands

We’re Trove Brands—home to iconic brands like BlenderBottle®, Owala®, and Whiskware®.We design, build, and deliver patented, best-selling products that elevate everyday life. From hydration to nutrition to kitchen creativity, our brands are found in over 90,000 retail locations and more than 90 countries worldwide.We believe in the power of bold ideas, world-class design, and products that don’t just work—they spark joy.Explore our world:blenderbottle.com | owalalife.com | avana.com | whiskware.com

Founded in 2000
Lehi, Utah, USA
345 employees (77 in marketing)

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
27.8%
Direct
54.3%
Referral
6.2%
Social
10%
Paid
1.5%

Headcount Trend

Current headcount: ~345

Marketing Team

Marketing Team Size
47 (14% of company)
Median Career Experience
6 years
Median Tenure
2.3 years