Responsibilities

• Lead the development and execution of brand strategies that drive awareness, customer loyalty, and long-term business growth
• Translate category and consumer insights into meaningful positioning, messaging, and marketing strategies that differentiate our products in the market
• Identify emerging customer trends, market opportunities, and competitive shifts to help guide business decisions
• Partner closely with leadership to align brand initiatives with company goals and growth objectives
• Own the go-to-market process for new product launches, partnering with Product Development, Creative, Growth, Sales, Supply Chain, and Customer Experience teams
• Develop launch strategies, messaging frameworks, campaign plans, and timelines that ensure successful execution
• Drive cross-functional alignment and accountability throughout the launch process
• Ensure products are positioned effectively across all customer touchpoints
• Lead integrated omni-channel marketing campaigns across social media, influencer marketing, email, retail and other key channels
• Collaborate with the Creative team to develop compelling campaign concepts and content that resonate with our audience

Requirements

• 8+ years of progressive experience in brand management, marketing, or related roles
• Experience leading successful omni-channel campaigns and product launches that delivered measurable business results
• Experience in CPG, health and wellness, e-commerce, or retail brands strongly preferred
• Experience managing cross-functional stakeholders
• Strong strategic thinking and ability to connect brand initiatives to business outcomes
• Deep understanding of consumer insights, positioning, messaging, and brand development
• Excellent project management skills with the ability to manage multiple priorities simultaneously
• Strong analytical skills and comfort using data to drive decisions
• Exceptional cross-functional collaboration
• AI-fluent and curious about how emerging technologies can improve marketing effectiveness and team efficiency

Preferred

• Experience launching products in a fast-paced growth environment
• Experience working with subscription, DTC, or omni-channel brands
• Passion for women's health, wellness, and mission-driven brands
• Experience building marketing processes

Benefits

• Hybrid work environment (minimum 3 days in the office)
• Paid time off (PTO) and Sick Time
• Paid annual company holidays
• Medical, Dental, and Vision Insurance
• Paid Parental Leave
• Employer matching 401K participation
• Product samples and discounts
• Opportunity to grow with a fast-moving women's wellness brand