Senior Brand Manager - Phony, Chloe Wine Collection, Cooper & Thief

Responsibilities

• Portfolio Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range strategies across Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. Establish clear priorities and action plans that drive growth while protecting each brand’s distinctive positioning, equity, pricing integrity, and consumer relevance.
• Entrepreneurial Growth and Brand Building: Create something out of nothing by identifying white-space opportunities, developing new programs and capabilities, and moving ideas from concept to market. Bring a resourceful, solutions-oriented mindset to ambiguity and make thoughtful tradeoffs that maintain momentum.
• Culture-Inspired Consumer Marketing: Develop, implement, and assess integrated campaigns, partnerships, experiences, and content grounded in consumer insight and inspired by culture. Lead agency and internal partners in creating distinctive work that builds awareness, relevance, trial, and loyalty.
• Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Balance volume, revenue, profitability, brand health, and long-term portfolio objectives across multiple brands and channels.
• Innovation and Commercialization: Lead product, packaging, and portfolio innovation from opportunity identification through commercialization. Partner cross-functionally to ensure new ideas strengthen brand equity, solve consumer or customer needs, and are delivered with excellence.
• Team Leadership, Executive Communication, and Strategic Storytelling: Lead, coach, and develop a high-performing team with clear priorities, accountability, and actionable feedback. Translate complex issues and performance data into concise recommendations and compelling narratives that align senior leaders and cross-functional partners.
• Process Excellence and Cross-Functional Leadership: Build practical processes, timelines, trackers, and follow-up routines that keep complex workstreams moving. Lead partners across Marketing, Sales, Finance, Operations, Supply Chain, Insights, Innovation, and Legal with ownership, urgency, sound judgment, and exceptional attention to detail.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

• Bachelor’s Degree (B.A.) required in Marketing, Business, or a related field.
• MBA preferred but not required.
• 8+ years of progressive brand management, marketing, innovation, or commercial leadership experience, with demonstrated success leading consumer brands and teams.
• Wine, spirits, non-alcoholic beverage, or consumer packaged goods experience strongly preferred, including an understanding of distributor, trade, retail, on-premise, and e-commerce dynamics.
• Experience managing premium consumer brands and a diverse portfolio, with accountability for balancing growth, consumer relevance, pricing integrity, profitability, and long-term brand equity.
• Demonstrated entrepreneurial mindset and ability to create new programs, processes, or capabilities from the ground up with limited resources and incomplete information.
• Proven ability to partner closely with Sales, distributors, retailers, e-commerce partners, agencies, and cross-functional stakeholders and to influence without direct authority.
• Strong strategic thinking and analytical skills, with the ability to synthesize consumer, cultural, customer, category, competitive, and financial data into actionable recommendations.
• Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
• Experience briefing and leading creative, media, social, experiential, e-commerce, public relations, and other agency partners to develop culture-inspired, brand-building platforms.