Responsibilities

• Turn customer insight into commercial growth by building a real understanding of each commercial segment and translating that into creative strategy, customer-facing assets, and campaigns that generate pipeline — measuring what works and pivoting on what doesn't.
• Define the business by establishing which segments to serve, what NordicTrack offers commercial buyers, and why the brand is credible there — clearly enough that internal teams, channel partners, and customers repeat it without translation.
• Partner to the commercial P&L by bringing the marketing inputs the business and Sales need to hit growth and margin goals, including demand plans, pricing and packaging recommendations, and a clear read on what each campaign and channel contributes to pipeline.
• Be the marketing partner Sales counts on by giving the sales team the insight, story, assets, and qualified demand they need to sell, staying close enough to the field to know what is actually working in front of customers.
• Build the demand engine and channel support by standing up the campaign structure, lead flow, and partner-facing marketing that carry strategy to closed revenue, deciding with incomplete information and improving through iteration rather than waiting for certainty.
• Size the commercial fitness equipment market and prioritize segments, with particular depth on Pilates.
• Build segment-level understanding of commercial customers including their jobs to be done, decision criteria, buying process, and the barriers that genuinely block adoption.
• Track how commercial customers buy — operator economics, facility and amenity trends, procurement cycles, and competitive moves — and judge which shifts matter.
• Recommend realistic awareness, adoption, and share ambitions for NordicTrack Commercial.
• Translate category ambition into pipeline strategy and channel roles with Media, Creative, Content, and PR.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products.
• Track record translating customer and segment insight into creative strategy and customer-facing assets that produced measurable growth.
• Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform.
• Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution.
• Proven track record partnering closely with a sales organization and earning credibility with it.
• Demonstrated ability to read campaign performance and adjust course without waiting to be told.
• Experience launching new products or emerging categories that required customer education.
• Ability to decide with incomplete information and keep work moving.
• Authorized to work in the United States without sponsorship.

Preferred

• Experience operating in both scaled brands and resource-constrained environments.
• High ownership mindset with a willingness to step in wherever needed to drive results.
• Exceptionally clear and concise written and verbal communication skills.