Responsibilities

• The Region Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance and consumption – ultimately winning new users and building brand love.
• Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution
• Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region
• Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways
• Protect brand equity by ensuring all local brand efforts (Brand, Sports, Culture properties) are executed in line with national/global strategy and guidelines, providing feedback and coaching to local teams
• Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption
• Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field
• Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution
• Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns—ensuring consistent strategy, best-in-class execution, and sustained brand and consumption growth
• Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives

Requirements

• 4+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments
• This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)