Responsibilities

• Develop and execute integrated marketing and branding strategies across online and offline channels
• Plan and manage offline marketing campaigns, brand activations, exhibitions, events, workshops, seminars, and promotional activities
• Build and maintain relationships with schools, educational institutions, communities, event organizers, and relevant organizations
• Identify new on-ground marketing opportunities to increase brand awareness and reach
• Plan and execute school outreach, community engagement, local marketing initiatives, and education-focused events
• Manage print and physical brand communication, including brochures, flyers, banners, standees, merchandise, and other promotional materials
• Coordinate with event agencies, vendors, printers, designers, and other external partners
• Ensure consistent brand identity and messaging across all physical and digital touchpoints
• Develop and manage online marketing campaigns across social media, website, email marketing, search platforms, and other relevant digital channels
• Plan content and promotional campaigns to support brand awareness and engagement

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Atleast, 3+ years of experience in Marketing & Branding
• Strong hands-on experience in offline as well as online marketing
• Proven experience in events, exhibitions, activations, school outreach, promotional campaigns, and on-ground marketing
• Experience in EdTech, Education, E-learning, or a related industry will be preferred
• Strong understanding of brand building and marketing communication
• Experience managing vendors, agencies, events, campaigns, and marketing collateral
• Familiarity with social media, email marketing, websites, search platforms, and other relevant marketing channels
• Strong communication, coordination, and relationship-building skills
• Creative, proactive, and hands-on approach to marketing

Preferred

• Experience in EdTech, Education, E-learning, or a related industry will be preferred