- Lead Hefty brand and private label strategy, optimizing portfolio performance to deliver profitable growth. - Develop and lead integrated brand business plans, including innovation pipelines, launch strategies, competitive positioning, media plans, and distribution priorities. - Lead P&L management, including pricing, price pack architecture, investment trade offs, and financial performance analysis to guide decision making. - Translate consumer, shopper, and market insights into clear business strategies, identifying short and long term growth opportunities. - Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence. - Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution. - Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio. - Communicate brand and business performance, providing clear, concise updates on results, key initiatives, and strategic priorities to senior leadership. - BA/BS degree in Marketing, Business, or related field. - 8+ years of Brand Marketing or General Management experience in CPG. - Strong organizational skills with high attention to detail. - Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution. - Excellent business acumen with experience managing budgets/P&L. - Proficiency with retailer scan data analysis programs such as Nielsen or Circana. - Proficient in MS Office. - Ability for some travel (10-15%). - MBA or other advanced degree strongly preferred. - competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment.