Responsibilities

• Own day‑to‑day brand management for Foster Farms brands, translating high‑level strategy into actionable marketing plans.
• Lead annual and quarterly brand plans in partnership with the Head of Marketing including campaign priorities, channel mix, and performance goals.
• Champion brand positioning, messaging, and consumer “reason‑to‑believe” across all marketing touchpoints.
• Monitor competitive activity and consumer trends, surfacing insights and recommendations to strengthen brand performance.
• Lead end‑to‑end execution of integrated marketing campaigns across paid media, retail media, shopper marketing, influencer, PR, and owned channels.
• Develop campaign briefs, timelines, and KPIs; ensure all tactics ladder up to clear business and brand objectives.
• Partner with agencies to develop media plans and creative concepts, providing clear direction and feedback.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 4–7 years of experience in brand management, integrated marketing, or CPG marketing.
• Proven experience leading integrated marketing campaigns with measurable business outcomes.
• Strong analytical skills with the ability to translate performance data into insights and recommendations.
• Experience managing agencies and cross‑functional partners.
• Excellent communication and project management skills.

Preferred

• Experience in food, grocery, or foodservice categories.
• Familiarity with retail media networks and shopper marketing.
• Experience managing brand‑level budgets and ROI analysis.
• Exposure to innovation launches and lifecycle management.