Senior Brand Manager

Responsibilities

• Support the development and execution of seasonal brand marketing strategies that build awareness, deepen consumer connection, and support business goals
• Lead integrated campaign planning for key product launches, brand moments, collaborations, and cultural initiatives
• Drive culturally relevant, buzzworthy brand moments across the marketing calendar—from product launches to seasonal activations—that generate earned media, social engagement, and cultural relevance.
• Translate brand positioning, consumer insights, and business priorities into clear marketing plans and creative briefs
• Partner closely with Creative, Product, Social, Influencer, PR, Growth, and Ecommerce teams to ensure campaigns are cohesive across all consumer touchpoints
• Identify opportunities to strengthen SYRN’s brand voice, storytelling, and positioning in the intimate apparel market
• Own marketing timelines, workback schedules, and cross-functional coordination for product launches and key seasonal moments
• Develop go-to-market plans that outline messaging, channel strategy, content needs, audience priorities, and launch moments
• Partner with Product Development and Merchandising to understand product details, consumer benefits, and key differentiators
• Ensure launch plans are thoughtful, on-brand, and executed with a high level of attention to detail

Requirements

• Bachelor’s degree in marketing, public relations, communications, or other related field
• 6+ years of experience in brand marketing, integrated marketing, product marketing, or campaign management, ideally within fashion, beauty, lifestyle, or consumer brands
• Strong understanding of brand building, consumer storytelling, and go-to-market planning
• Experience leading integrated campaigns and product launches across multiple channels
• Highly organized project manager with the ability to manage timelines, cross-functional partners, and competing priorities
• Strong creative instincts with the ability to write thoughtful briefs and evaluate creative through a brand and consumer lens
• Deep understanding of social, influencer, cultural marketing, and digital consumer behavior
• Comfortable operating in a fast-paced, early-stage or high-growth environment
• Strong communication skills and ability to build trust across creative, commercial, and operational teams
• Detail-oriented, proactive, and highly collaborative

Benefits

• 401(k)
• Health insurance
• Vision insurance