Own the brand and portfolio strategy with a clear growth vision that drives revenue, volume, and margin while coordinating multi-channel execution and cross-functional alignment.

• Growth & portfolio strategy: set vision and roadmap aligned to revenue, volume, and margin targets.
• Integrated marketing & channels: lead plans across advertising, digital, in-store, and partnerships.
• Innovation pipeline: oversee insight-driven concepts from development through market launch.
• Content and campaigns execution: manage internal resources and external agencies delivering effective work.
• People leadership: provide direction and mentoring to direct reports.
• Sales collaboration: partner with Sales to identify whitespace and develop compelling sell-in strategies and materials.
• Cross-functional relationships: build strong ties to ensure portfolio-wide commitment.
• Stakeholder alignment: influence senior Finance, R&D, Supply Chain, and Operations to deliver integrated solutions.
• Agency & team oversight: manage partners to deliver high-impact, insight-driven marketing programs.
• Budget & ROI focus: oversee investments and ensure resource allocation maximizes ROI.

Note: travel availability listed in responsibilities.