Company Description

Beer Girl was founded in 2023 by Caroline Foulk as a mission to create a "better-for-you" beer option. Originating from her family brewery, Wagon Wheel Brewing Co., the brand focuses on crafting gluten-reduced, zero-sugar, easy-drinking lagers made with corn instead of wheat, catering to individuals seeking balance and wellness. Beer Girl has quickly grown into one of Southern California's fastest-emerging beer brands. Passionate about inclusivity and quality, Beer Girl serves everyone, especially those who appreciate beer that’s light and refreshing. Must be 21+ to enjoy responsibly.

The Role in a Nutshell

We are seeking a high-octane Senior Brand Manager to serve as the primary execution engine

for a beverage brand experiencing explosive, top-tier growth. You will be the "CEO’s Right

Hand," translating high-level vision into flawless market execution.

This role is for a seasoned CPG operator who can walk into a room, catch a flying idea, and

build the infrastructure to make it land perfectly across a massive footprint.

Key Responsibilities

1. Founder Vision & Strategic Partnership

• The "Mind-Reader": Your primary goal is to deeply understand and protect the Beer Girl
• Founder’s Vision. You will spend your first 30 days immersing yourself in the brand’s
• "why," ensuring that every decision you make is an extension of the Founder’s intuition.
• The Bridge: Act as the operational bridge between vision and market reality. Participate
• in strategy sessions to "pressure test" ideas for scalability and ROI.
• Autonomous Ownership: Take a brief brain dump from the CEO and turn it into a
• 360-degree project plan with clear milestones.
• Proxy Decision Maker: Serve as the final approval layer for brand assets and critical
• decision-making when the CEO is unavailable. You are the "second-in-command" for the
• brand identity.

2. National Retail & Omnichannel Velocity

• Retail Launch & Growth: Lead the charge on national and regional retail launches. You
• don't just "launch", you make sure launches see velocity and you know how to drive it.
• Oversee digital and in-market strategies including tastings, brand ambassador programs,
• and UGC content.
• POS & Merchandising: Partner with Field Marketing Managers to oversee the design,
• production, and logistical fulfillment of POS displays. Once a concept is approved, you
• are the ultimate execution lead for production.
• Field Support: Ensure Field Marketing teams are armed with the tools they need to win
• locally. Master the art of prioritizing local versus national marketing needs.
• Seasonal Merchandise: Oversee the development of seasonal merch to scale brand
• presence. Own the production timelines and design workflows from concept to delivery.

3. Digital Strategy & Campaign Leadership

• 360° Campaigns: Project manage all seasonal and product-launch campaigns across
• digital, PR, and physical events. You will manage a high-performing team of in-house
• staff and freelancers.
• Digital Thought Leadership: Lead the digital marketing strategy. While you have a
• team to help execute, you must be the expert on what drives engagement and ROI in the
• digital space.
• Influencer & PR: Oversee high-level partnerships and influencer programs, ensuring
• every collaboration reflects our standards, brand, hits growth targets and is on budget.

4. Brand Integrity & Team Management

• Brand Guardian: Review every consumer touchpoint - from social copy to retail
• shelf-talkers, to ensure it is 100% on-brand in voice and visual identity.
• Resource Management: Manage agencies and freelancers, ensuring all work is
• high-quality, on-time, and strictly within budget. You are the "buffer" that keeps the CEO
• from having to manage day-to-day freelancer questions.

Who You Are

CPG Veteran: Significant experience in CPG marketing, specifically having lived

through a "rapid scale" phase. You understand distributors, retailers, the digital and field

landscapes.

Intuitive Operator: You have a "sixth sense" for brand voice. You can hear a Founder's

idea and instinctively know how to make it look, feel, and sound like Beer Girl.

Zero-Instruction Operator: You thrive in ambiguity. You don’t ask "What do I do

next?" you say "Here is the plan for what I’m doing."

The "Generalist" Specialist: You are equally comfortable reviewing a P&L, critiquing a

social edit, and talking to a POS manufacturer about lead times.

Logistically Minded: You have a "spreadsheet brain" but a "creative eye." You

understand that a great idea is worthless if it doesn't arrive at the warehouse on time.

This is a rare opportunity to be the operational lead of a brand during a pivotal growth phase.

You will have a seat at the table for all major strategic decisions and the autonomy to help run

the marketing department as the CEO’s most trusted marketing partner.