Senior Market and Brand Analytics Manager

USA (Remote)

$55/hr – $62/hrSenior Level5+ years expContract

Posted 4 days ago

Job Summary

Owns the strategic analytics program across Marketing, Sales, and Finance, turning omni‑channel data into prescriptive, revenue‑driving recommendations and establishing governance and forecasting to elevate insights.

  • Diagnose performance drivers to guide commercial decisions.
  • Synthesize omni-channel data into actionable narratives.
  • Identify market opportunities and competitive dynamics with analytical frameworks.

Job Description

Responsibilities

  • Consult as a strategic subject matter expert with cross-functional leadership (Marketing, Sales, Finance) to diagnose in-market performance drivers and guide commercial decision-making.
  • Synthesize complex, omni-channel data streams-including POS, panel, loyalty, media, and promotional metrics-into cohesive, prescriptive business narratives that inspire organizational action.
  • Uncover key market opportunities and competitive dynamics using advanced analytical frameworks to deliver data-driven proposals with clear business impact.
  • Establish robust data governance practices and strategic category forecasts to optimize ongoing analytics delivery and elevate organizational insights capability.

Requirements

  • 5+ years of CPG client or agency-side experience managing complex market and brand analytics initiatives.
  • Deep expertise in syndicated and commercial datasets, including Circana/NielsenIQ, SPINS, Stackline, POS, Panel, and Loyalty metrics.
  • Proven track record of leveraging data visualization and storytelling skills to present high-impact, prescriptive insights to cross-functional stakeholders.
  • Bachelor's degree in Economics, Statistics, Mathematics, Data Analytics, or a quantitative discipline; advanced Excel proficiency required.
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CELLA

Cella by Randstad Digital is an award-winning leader in consulting, staffing and managed solutions for digital, marketing and creative teams. We help people build meaningful careers and partner with companies to help them win and stay ahead of the competition. Our secret sauce? The Cella Trifecta: Combining our knowledge with your experience to achieve extraordinary results. Our industry experts listen to your problems and guide you to the best solutions – from finding the most in-demand talent to providing consulting services that can transform your organization. We are always ready to step up so you can gain the operational edge. Together, we put passion to work. Cella has earned ClearlyRated's 2025 Best of Staffing for Client and Talent 15-Year Diamond Awards for service excellence.

Founded in 1988
Atlanta, Georgia, USA
952 employees (120 in marketing)

Salaries

Posted range

$55/hr – $62/hr

Taken straight from the job posting.

See all CELLA salaries

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