Responsibilities

• - Translate product brand strategy into practical frameworks, guidelines, and systems that scale across a portfolio of SMB and boutique fitness brands.
• - Partner with marketing, creative, and cross-functional teams to ensure brand vision is consistently and effectively executed across every customer touchpoint.
• - Plan and manage campaigns that aid in product brand awareness across our channels, including digital presence, campaigns, content, events, sales enablement, and community engagement.
• - Identify opportunities to differentiate individual brands within the portfolio (Momence and Mariana Tek in particular) while maintaining alignment to overarching Xplor Fitness brand standards
• - In partnership with Marketing Director, build a brand awareness dashboard to measure brand awareness across key markets, providing visibility into how portfolio brands are performing and how brand awareness is contributing to pipeline
• - Develop and maintain brand governance tools (style guides, playbooks, templates) that empower teams to execute with consistency and speed
• - Serve as the steward of the individual product brands to the central creative team, ensuring alignment and giving direction on projects as needed
• - Roll up your sleeves to assist in creative projects when needed — advertising campaigns, social media content, case study videos, etc.

Requirements

• - 6+ years of experience in brand strategy, brand management, or brand experience roles, ideally within a multi-brand, portfolio, or franchise environment
• - Proven ability to translate high-level brand strategy into actionable, scalable frameworks and systems
• - Strong cross-functional collaboration skills, with experience partnering across marketing, creative, sales, and product teams
• - Experience shaping brand expression across digital, content, and events
• - Excellent communication and stakeholder management skills, with the ability to influence without direct authority
• - A strategic mindset paired with hands-on execution ability — comfortable moving between big-picture thinking and detailed brand guidelines

Preferred

• Experience in fitness, wellness, hospitality, or a related consumer-facing, multi-location industry is a plus

Benefits

• - Paid Parental Leave benefit programs
• - #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• - Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• - Access to free mental health support
• - Flexible working arrangements