Responsibilities

• Responsible for managing an assigned portfolio to hit revenue and profit targets, to include SKU rationalization, mix strategies and profit optimization.
• Develop product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
• Lead the cross functional team in the new product development process.
• Lead the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
• Develop annual marketing plans for alignment with senior stakeholders. Present and defend plans to executive leadership.
• Develop, execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
• Manage product portfolio budget, including preparing and tracking annual P&L.
• Lead delivery of clear and inspiring annual marketing plans to sales organization.
• Collaborate with customer marketing and sales to define and deliver customer specific programs.
• Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution

Requirements

• MBA Degree preferred + 5-7 years Brand Management experience
• Experience working in a leading Consumer Packaged Goods company
• Proven ability to develop and utilize all elements of the marketing mix to drive business in high growth environment.
• Ability to lead multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
• Proven track record of leading and influencing internal and external partners, including senior stakeholders.
• Budget management experience
• Excellent written communication skills and solid presentation skills
• Highly proficient in Microsoft Excel and PowerPoint
• Experience working with co-packing or co-manufacturing partners.