Responsibilities

• Track and improve key metrics: LTV, retention, AOV, sell-through by product, cohort purchasing behavior
• Map and improve every post-purchase touchpoint to create the best customer experience in the hair care industry
• Conduct post-launch customer outreach and 30/60/90 day product-specific post-mortems
• Identify the brand's most loyal customers (the "whales") and develop strategies to deepen those relationships
• Ongoing competitor, brand, product, and trend analysis
• Performance analysis: LTV, AOV, retention benchmarks vs. category
• Translate insights directly into brand positioning and product pipeline decisions
• Map every customer touchpoint (pre-purchase through retention)
• Maintain active communication loops with customers, partners, and influencers
• Implement feedback systems: post-purchase surveys, social listening, review analysis

Requirements

• Deep understanding of the hair care industry, customer behavior, and trends
• Strong branding instincts — able to translate expertise into positioning, messaging, and product direction
• Comfortable operating as both a strategic thinker and hands-on executor
• Data-literate — can read cohort analysis, LTV curves, and sell-through reports and draw actionable conclusions
• Passion for building category-defining products that genuinely improve hair health
• (Strongly preferred) Background as a hairstylist, trichologist, or hair health expert
• (Strongly preferred) Experience managing or growing social media channels or brands

Preferred

• Background as a hairstylist, trichologist, or hair health expert
• Experience managing or growing social media channels or brands

Benefits

• Paid time off + fully paid healthcare, vision, and dental after 90 days