Viceroy Hotels - Corporate logo
Viceroy Hotels - Corporate

Senior Brand Director

New York, USA (On-site)

$150K/yr – $180K/yrSenior Level8+ years expOther

Posted 4 months ago

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Job Summary

Drive global luxury brand leadership for Viceroy, turning strategy into guest-focused experiences across properties.

  • Own global brand rollout and governance across design, marketing, and guest touchpoints.
  • Must-have: 8–12+ years in luxury brand leadership and cross-functional team leadership.
  • Standout: Global hospitality or lifestyle brand with strong storytelling and partnerships.

Job Description

Responsibilities

  • Lead the rollout of Viceroy’s global brand strategy in alignment with corporate vision and commercial goals.
  • Own and operationalize the refreshed brand identity across all touchpoints—design, marketing, digital, guest experience, property openings, and communications.
  • Build and manage a comprehensive brand governance framework, ensuring consistency and quality across the global portfolio.
  • Work closely with Marketing, Digital, Sales, Operations, Design, and Development to ensure cohesive brand execution.
  • Present brand strategy and performance updates to senior leadership, and influence decision-making across the organization.
  • Translate brand strategy into actionable guest experience standards that differentiate the brand and drive guest satisfaction and loyalty.
  • Collaborate closely with Operations leadership to embed brand behaviors, rituals, service cues, and cultural elements across all properties.
  • Oversee property brand onboarding and support GM and property teams in executing brand programming, amenities, and signature experiences.
  • Lead the development of annual brand campaigns and creative platforms that drive awareness, desire, and brand heat.
  • Manage agency relationships, creative partners, and content production from brief through execution.
  • Ensure all storytelling reflects Viceroy’s brand voice, tone, and aesthetic at the highest level of craft.

Requirements

  • 8–12+ years of brand leadership experience in hospitality, luxury lifestyle, consumer brands, or related categories.
  • Proven experience leading brand strategy, identity systems, and integrated marketing campaigns.
  • Strong background in PR/communications management and partnership development.
  • Experience leading cross-functional teams and managing agencies/partners.
  • Global brand experience is a strong plus; hospitality experience preferred but not mandatory if supported by lifestyle/luxury sector expertise.
  • Deep understanding of brand building, storytelling, and consumer behavior.
  • Strong strategic thinker able to translate vision into actionable plans.
  • Highly creative with a sharp aesthetic sensibility.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Comfortable operating at both the strategic and executional levels.
  • Collaborative, curious, culturally aware, and passionate about shaping modern luxury experiences.

Preferred

  • Global brand experience is a strong plus
  • Hospitality experience preferred but not mandatory if supported by lifestyle/luxury sector expertise
Viceroy Hotels and Resorts logo

Viceroy Hotels and Resorts

Welcome to Viceroy Hotels & Resorts – Redefining Modern Luxury in Global HospitalityNamed in the top ten of ‘Top 25 Hotel Brands’ on Travel + Leisure World's Best Awards 2023. At Viceroy Hotels & Resorts, we take pride in crafting one-of-a-kind, authentic experiences that seamlessly blend design and service, inspiring travelers worldwide.Our diverse portfolio of luxury hotels and resorts spans the globe, offering exceptional destinations, including Los Cabos, Santa Monica, Chicago, Riviera Maya, Snowmass, Washington D.C., and St. Lucia, Portugal and Serbia. Awards & Accolades:Recipient of the prestigious 'Top 25 Hotel Brands' award on Travel + Leisure World's Best Awards 2023, a testament to our commitment to excellence in hospitality.Viceroy for Everyone - Fostering Diversity, Equity & InclusionWe value diversity, equity, and inclusion, empowering our colleagues and guests to thrive in an inclusive environment. Learn more about our ongoing commitment to Diversity & Inclusion Initiatives: https://www.viceroyhotelsandresorts.com/culture-community/diversity-equity-inclusion-belonging.Join our Journey: Discover more about our modern luxury brand and explore exciting career opportunities: https://www.viceroyhotelsandresorts.com/about-us/careers.#LuxuryTravel #Hospitality #DiversityAndInclusion #TravelWithViceroy #ViceroyPride

Founded in 1999
West Hollywood, California, USA
991 employees (18 in marketing)
www.viceroyhotelsandresorts.com