The Brand Director is a senior strategic leader responsible for shaping and executing a brand’s identity and presence across all prospective student touchpoints. This role leads cross-functional teams to deliver integrated marketing initiatives that build brand equity that drive business impact.

Key Responsibilities

• Brand Strategy & Positioning
  Develop and implement comprehensive brand strategies to elevate awareness, consideration, and conversion that align with organizational goals.
• Cross-Channel Campaign Leadership
  Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
• Creative & Content Oversight
  Lead the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
• Performance-Driven Optimization
  Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
• Team Leadership & Stakeholder Engagement
  Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.

Education: Bachelor’s in Marketing, Communications, or related field; MBA or Master’s preferred.

Experience: Requires a minimum of 8 years of experience, in brand management, marketing or agency leadership, prefers 10 years. Proven experience managing creative and cross-functional teams. Deep knowledge of digital platforms, social media strategies, content marketing, and analytics. Comfortable using data and KPIs to guide decisions and performance optimization. Strong storytelling and presentation skills, with the ability to influence at all organizational levels. 

Application Instructions: In order to be considered for this position, please complete the online application and attach your resume.

 

Compensation: The compensation for this position is commensurate with experience. The starting salary is $110,000.

United States of America (Exempt)

Union Affiliation (if applicable):

For assistance with your application or attachments, please contact the Human Resources representative listed:

Shawna Harrislharris@uakron.edu

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Background Check Statement

The University of Akron is committed to providing a safe environment for all students and employees.  The University endeavors to protect the health, welfare and safety of all students, employees and visitors on our campus.  As such, all offers of employment with The University of Akron are contingent upon verification of credentials, and satisfactory completion of a criminal background check. Some positions may require additional credit investigation and a pre-employment driving record search. 

Non-Discrimination Statement

The University of Akron is an Equal Education and Employment Institution. View our Non-Discrimination Statement for more information. Equal Opportunity Employer, including disability/veterans.

State of Residence Statement

It is the expectation of the University of Akron that all work performed as an employee of the University will be performed in Ohio.