Senior Brand Designer, Systems

Responsibilities

• Create exceptional brand and marketing design across channels, with a high bar for typography, composition, visual storytelling, and detail.
• Translate and extend Plaid's brand across a wide range of formats, making strong independent design decisions while maintaining a cohesive visual system.
• Build smart, flexible templates and creative systems in Figma that preserve design quality while making repeatable work easier to scale.
• Identify opportunities to improve the creative process using AI, automation, and emerging tools, applying technology thoughtfully to reduce repetitive work and create more space for high-value design.
• Partner across Design and Marketing to build, document, and roll out workflows and tools that are intuitive for others to use and maintain.

Requirements

• 5+ years of experience in brand, marketing, or creative design, with a portfolio that demonstrates exceptional visual craft, strong taste, and versatility across channels.
• Strong command of typography, composition, hierarchy, image-making, and brand systems, with the judgment to create polished work from concept through final execution.
• Deep Figma expertise, including building components, templates, and systems that are flexible, intuitive, and maintain a high creative bar at scale.
• Hands-on fluency with AI, automation, or emerging creative tools, and strong judgment about when they improve the work versus when human design craft matters more.
• A systems-minded problem solver who can bring structure to complex workflows without overengineering them, with strong communication, collaboration, and ownership skills. A degree in design or a related field is a plus, but not required.