Responsibilities

• Full management and growth of multiple social media brands.
• Content strategy, creation, publishing, and performance.
• Building brand identity and online presence across platforms.
• Coordinating influencers, creators, and UGC partnerships.
• Coordinating paid advertising campaigns and growth initiatives.
• Managing content calendars and execution.
• Identifying trends and opportunities before the market catches on.
• Driving audience growth, engagement, and brand relevance.

Requirements

• Proven experience building brands and high-performing social pages
• Deep understanding of all social platforms.
• Strong creative direction, content creation, and storytelling ability.
• Capable of running and organising pages autonomously.
• Fast-moving, adaptable, and commercially minded.
• Obsessed with quality, branding, and execution.
• Strong understanding of global content trends and consumer behaviour.

Preferred

• Experience working with FMCG or consumer brands.
• Knowledge of retailer marketing agencies such as Cartology.
• Experience in outsourcing and managing influencers and UGC creators.
• Understanding of paid social and performance marketing.
• High-level video editing and creative production skills.

Benefits

• In-house medical team and HMO coverage.
• A healthy workplace promotes collaboration and creativity.
• Clear growth strategies and learning opportunities to advance your career.
• Enjoy great perks and benefits, such as an in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. In addition, we need to help you advance your career by elevating growth strategies. You will also have learning opportunities throughout your career journey with us. If you are passionate about contributing to a dynamic team, the Senior Brand & Content Marketing Lead role offers great career prospects at optiBPO.