Responsibilities

• Owns brand strategy, editorial voice, and external content and communications across the OpenStax K-12 and Higher Education markets.
• Develops and implements complex, multi-audience communications and marketing strategies; sets, governs, and enforces the OpenStax brand and style guide; leads public relations, media relations, and external communications; supports executive messaging.
• Owns the editorial voice, content calendar, and the organization’s owned content channels, including the blog, newsletters, podcast, and social media.
• Serves as a core member of the cross-functional product marketing group, contributing to positioning, messaging, and sales-facing collateral.
• Keeps messaging consistent across channels and coordinates with growth/demand and events functions.
• Owns and grows OpenStax’s owned content channels, including the blog, newsletters, podcast, and social media, across the K-12 and Higher Education markets.
• Performs all other duties as assigned
• Partners with the Design Lead on brand execution across visual and written materials, ensuring consistency between design and content.
• Supports the development of sales and marketing materials, including one-pagers, decks, and other collateral, in partnership with sales and marketing colleagues.
• Contributes to a culture of learning, collaboration, and continuous improvement across the OpenStax team.

Requirements

• Bachelor's degree
• Four or more (4+) years of experience in brand management, content strategy, communications, marketing, or public relations
• Skills: Strong oral and written communication skills
• Strong leadership and strategic-management skills
• Strong project-management and organizational skills
• Strong organizational and creative skills
• Strong analytical and problem-solving skills
• Strong editorial and brand judgment, including experience developing or maintaining brand or style guidelines
• Ability to manage multiple content workstreams and editorial calendars simultaneously
• Ability to collaborate effectively and build consensus with colleagues across teams without formal authority over them

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Writing, or a related field
• Eight or more (8+) years of experience in brand management, content strategy, communications, or public relations, including experience developing or maintaining brand or style guidelines
• Experience in a nonprofit, higher education, K-12, or edtech organization
• Experience owning brand or content strategy across more than one audience or product line simultaneously
• Direct experience with media relations, press outreach, or executive communications
• Experience contributing to product marketing or sales-facing collateral as part of a cross-functional group
• Familiarity with marketing automation or CRM platforms (e.g., Salesforce, Pardot)

Benefits

• Rice University HR | Benefits: https://knowledgecafe.rice.edu/benefits
• Rice Mission and Values : Mission and Values | Rice University