Responsibilities

• Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.
• Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth.
• Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives.
• Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities.
• Develop and execute GTM plans for new and existing products, features, and services.
• Support sales enablement through training, messaging, demos, and customer-facing materials.
• Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling.
• Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives.
• Support development of customer case studies, testimonials, and thought leadership content.

Requirements

• 9+ years of experience in B2B product marketing, product management, consulting, or related fields.
• Deep expertise in Financial Services, FinTech, or business information industries.
• Experience marketing subscription-based or enterprise information products and services.
• Proven ability to develop and execute effective GTM strategies and messaging frameworks.
• Strong communication, storytelling, and presentation skills.
• Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams.
• Ability to distill complex products and concepts into clear customer value propositions.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program