Senior B2B Marketing Specialist

San Diego, CA (On-site)

$75K/yr – $120K/yrSenior Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive B2B demand programs end-to-end, coordinating cross-channel campaigns, assets, and measurement, while partnering with sales to optimize lead handoff and pipeline impact.

  • Plan and execute multi-channel campaigns (email, LinkedIn, webinars, paid media, events, outbound) and coordinate assets.
  • Research ICPs, market trends, and buying committees to refine targeting.
  • Build basic campaign reporting and monitor engagement and conversion.

Job Description

Responsibilities

  • • Support the planning and execution of B2B campaigns across email, LinkedIn, webinars, paid media, events, and outbound programs.
  • • Research target industries, companies, buying committees, competitors, and market trends to improve ICP and account targeting.
  • • Create and coordinate campaign assets such as email copy, social posts, landing-page briefs, presentations, webinar materials, case-study inputs, and reports.
  • • Maintain campaign calendars, project trackers, asset libraries, and approval workflows with accuracy and follow-through.
  • • Build basic reports from CRM and marketing platforms; monitor engagement, lead flow, conversion, and campaign performance.
  • • Work with sales to support lead handoff, audience feedback, and follow-up activities.
  • • Coordinate with designers, agencies, and internal SMEs to keep work on brand, accurate, and on schedule.

Requirements

  • • Bachelor’s degree completed within the past two years in marketing, business, communications, economics, analytics, or a related field.
  • • At least two relevant internships in B2B marketing, technology, SaaS, consulting, sales enablement, demand generation, communications, or a related area.
  • • Excellent written and verbal communication skills, including the ability to turn complex topics into clear business-facing content.
  • • Strong attention to detail, ownership, curiosity, and ability to manage multiple deadlines.
  • • Comfort with Excel or Google Sheets and confidence using data to understand campaign performance.
  • • Authorization to work in the United States without current or future sponsorship.

Preferred

  • • Internship experience with HubSpot, Salesforce, LinkedIn Campaign Manager, Google Analytics, Mailchimp, or similar tools.
  • • Portfolio of writing, campaign, research, event, social, or analytics work.
  • • Exposure to B2B technology, AI, cloud, software services, healthcare, manufacturing, or other enterprise markets.

Salaries

Posted range

$75K/yr – $120K/yr

Taken straight from the job posting.

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Senior B2B Marketing Specialist

Integrant · San Diego, CA · On-site