Digital Marketing Strategist
Herewith
San Francisco, CA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
21 hrs ago
Senior B2B Marketing Manager
USA (Remote)
$140K/yr – $155K/yrSenior Level7+ years expFull time
Posted 6 months ago
Job Summary
Drive B2B marketing strategy and demand programs to generate pipeline for WeightWatchers’ enterprise and health-plan segments.
- Must-have: 7+ years in B2B health-tech marketing with ABM and CRM platforms.
- Standout: Translate clinical data into business-value proof points for executive buyers.
Job Description
Responsibilities
- Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
- Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
- Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
- Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
- Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
- Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
- Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
- Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
- Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
- Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
- Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
- Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
- Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
- Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
- Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
- familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven mindset with experience in marketing analytics and reporting
- Experience with ABM (Account-Based Marketing) strategies and tools
- Data-driven mindset with experience in marketing analytics and reporting
- comprehensive benefits package and annual bonus program
Weight Watchers
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers.
Salaries
Posted range
$140K/yr – $155K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
233 (4% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.7M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
39%
Direct
50.8%
Referral
4.4%
Social
4.3%
Paid
1.2%
Headcount Trend
Current headcount: ~6.4K
Recent News
Links
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