Responsibilities

• Plan, execute, and optimize full-funnel B2B digital marketing campaigns across paid media channels including Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms.
• Develop audience, channel, and full-funnel marketing strategies that drive awareness, consideration, lead generation, account engagement, remarketing, and eCommerce conversions while aligning campaign goals with business objectives.
• Manage and optimize owned digital touchpoints, including commercial websites, campaign landing pages, content publishing, conversion paths, and SEO recommendations to improve user experience and performance.
• Drive qualified traffic, lead generation, and conversions through demand generation programs such as content promotion, webinars, landing pages, forms, and other digital lead-generation initiatives.
• Support account-based marketing (ABM) in partnership with commercial marketing, sales, agencies, and external vendors through audience targeting, personalized content, media activation, and reporting.
• Support B2B trade-media and channel marketing programs, and trade media programs through audience targeting, content syndication, sponsorships, personalized campaigns, and lead-generation activities.
• Develop campaign briefs and traffic creative assets; confirm brand, legal, co-marketing, and partner-funding requirements are addressed before launch.
• Partner cross-functionally with product marketing, sales, eCommerce, creative, web, analytics, agencies, and external vendors to develop and execute integrated digital marketing campaigns.
• Manage campaign performance and measurement by tracking parameters, pixels, tags, conversion events, and reporting dashboards; oversee budgets, pacing, ROI, lead quality, and optimization initiatives based on performance insights.
• Coordinate vendors and marketing partners while staying current on industry trends, including media, privacy, measurement, and digital marketing best practices.

Requirements

• Bachelor's degree in marketing, business, communications, analytics, or related field, or equivalent practical experience.
• 5+ years of digital marketing, B2B demand generation, media planning, paid media, or agency experience
• Demonstrated ability to manage multiple campaigns, vendors, budgets, and stakeholders while meeting deadlines.

Preferred

• Experience supporting B2B technology, commercial PC, IT solutions, channel, and SMB marketing.
• Experience supporting B2B digital marketing programs including paid search, LinkedIn advertising, programmatic media, content syndication, industry trade-media programs, demand-generation campaigns, and account-based marketing initiatives.
• Experience driving to eCommerce destinations, retailer product pages, or retail-media networks.
• Familiarity with web analytics, tag management, CRM and marketing-automation workflows, ABM or intent platforms, and dashboarding tools.

Benefits

• Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).