Senior Associate, Video Investment

New York City, NY (On-site)

$50K/yr – $74K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the digital media plan across web ads and emerging platforms, connecting with traditional planners and defining clear success metrics.

Own integrated media planning, buying and optimization across web, video and evolving digital spaces
Coordinate with traditional planning/buying teams to ensure synergy and accountability
Define and track success metrics; report and optimize ongoing campaigns using key tooling such as Mediaocean, Nielsen/Comscore, and Integral Ad Science

Job Description

Responsibilities

Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendation based on integrated communication planning processes
Connect with traditional planning and buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimize digital programs on an ongoing basis

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval