Senior Associate, Social Strategy, DIG, Ruder Finn

Responsibilities

• Support brand experience and DIG teams to develop bespoke social media and influencer campaigns, including researching trends and identifying new content formats to bring client work to life.
• Draft social creative visual concepts and copy, partnering with RF Studio to bring creative to life seamlessly for clients.
• Monitor social channels daily and support community engagement activities for a variety of clients, responding to opportunistic comments and flagging important issues for senior team members
• Identify patterns and cultural shifts on social, crafting POVs and real-time recommendations that educate internal and client teams on emerging trends and themes online.
• Participate in internal and client meetings or calls to learn about strategy, creative ideas, and campaign activation that support client business objectives
• Support influencer marketing initiatives by assisting with research and list building, drafting pitches, helping with outreach, coordinating contracts, reviewing content, and maintaining tracking spreadsheets under guidance
• Develop a working knowledge of social platform features, such as character limits, ad specifications, whitelisting, and ad objectives, with support from the team
• Assist in conducting basic competitive and category research as directed by senior team members.
• Stay informed on current trends and updates in digital marketing and social media channels, and share relevant findings with the team to help enhance content or campaign performance

Requirements

• Bachelor’s degree in marketing, communications, media studies, advertising or other related field is preferred
• 1+ years of digital marketing or social content development, with hands-on involvement in influencer campaigns necessary.
• Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
• Enthusiastic and proactive, able to manage multiple assignments and meet deadlines with guidance from the team
• Motivated self-starter with a willingness to learn, strong problem-solving skills, and a desire to take on new challenges and responsibilities
• Creative thinker who values data and feedback to inform ideas and approaches
• Passionate about digital trends, active on social platforms, and eager to explore emerging channels and tools
• Brings positive energy, curiosity, and a desire to learn and grow within the team
• Detail-oriented, organized, and committed to supporting team goals

Preferred

• Experience in paid media management is a plus, but not required.
• Hands-on social video development is a plus, but not required.
• Experience with digital tools like Tagger (or similar influencer platforms) is a plus

Benefits

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings