Senior Associate, Social Media Strategy

Responsibilities

• Strategic Leadership & Planning
• Translate broader client and brand objectives into clear social content plans, ensuring day-to-day execution ladders up to the bigger strategic picture
• Manage always-on campaigns across key platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, etc.)
• Own social projects from brief through delivery, setting priorities, anticipating needs, and bringing in the right internal partners at the right moments
• Content Development
• Manage content calendars, draft engaging copy
• Deliver proactive and reactive messaging that shapes narratives
• Support visibility tied to events, media coverage, and philanthropic initiatives
• Exercise strong editorial judgment across social copy and content, synthesizing feedback from clients, strategists, creatives and other internal teams into a cohesive final product
• Platform Knowledge & Innovation

Requirements

• 4+ years of experience in strategic communications, social media strategy, and content creation
• Fluency in Meta, LinkedIn, X, TikTok, YouTube, Reddit and other social platforms
• Hands-on experience with at least one enterprise social management platform, e.g. Sprout Social, Hootsuite, Sprinklr, or Brandwatch
• Working knowledge of social listening tools such as Brandwatch, Meltwater, Sprinklr, or Talkwalker
• Background in agency or corporate environments preferred; experience with corporate reputation, executive visibility, or public affairs campaigns highly relevant
• Exceptional writing, presentation, and analytical skills; ability to balance strategic and creative demands under tight timelines
• Proven project and team management experience with multi-stakeholder initiatives

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents.
• BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.