Senior Associate, Social Media

New York, USA (Hybrid)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive social content strategy and execution for global health advocacy, focusing on executive leadership storytelling across LinkedIn and other platforms.

  • Develop and publish executive leadership content and manage editorial calendars across LinkedIn, X/Twitter, Instagram, YouTube, and emerging platforms.
  • Must-have: 3-5 years of advanced LinkedIn and broader social/digital media expertise with strong writing/editing skills.
  • Standout: Global health content experience and ability to translate complex topics for public audiences.

Job Description

Responsibilities

  • Develop executive leadership content for LinkedIn: Draft and publish executive leadership content that elevates leaders’ voices and raises the discourse on global health issues, aligned with broader advocacy strategies
  • Manage organizational editorial calendars: Lead on developing social media strategy and editorial calendar for GHS and client channels (e.g., LinkedIn, Instagram, X/Twitter, Bluesky, and emerging platforms).
  • Create compelling written and visual content: Create and edit content (posts, visuals, short videos) that effectively distills complex global health topics and resonates with target audiences.
  • Stay abreast of social trend and tactics: Advise teams on trends, formats, and platform best practices; monitor real-time social discourse and identify timely engagement opportunities.
  • Conduct regular social listening: Monitor social conversations, global policy discourse, and influencer activity relevant to client priorities, flagging opportunities, risks, and real-time engagement moments.
  • Report on performance and analytics: Track performance metrics, generate insights, and refine content and strategy accordingly.
  • Build internal capacity for social: Document social media processes, workflows, and platform best practices; support internal social media trainings.
  • Provide ad hoc project support: Support project management and execution, including meeting notes, work plans, timelines, and budget tracking, as required.

Requirements

  • 3-5 years of overall experience with advanced expertise in LinkedIn, a strong understanding of the social and digital media ecosystem, including TikTok, X/Twitter, YouTube, podcasts, and livestreaming.
  • Bachelor's degree in Communications, Journalism, Global Health, International Affairs, or related field.
  • Demonstrated content creation skills, excellent writing and editing skills, with the ability to simplify complex topics for public audiences.
  • Experience in social media in global health or other social development companies/organizations, agency experience a plus.
  • Strong organizational skills and attention to detail.
  • Entrepreneurial mindset, creativity, and demonstrated interest in global health and policy.
Global Health Strategies (GHS) logo

Global Health Strategies (GHS)

3.3 Glassdoor

Global Health Strategies (GHS) is an international consulting company that specializes in global health communications, advocacy, research and strategy. We focus on public health issues that impact developing nations and emerging markets. Our clients include leading foundations, industry, NGOs, government agencies, academic institutions and product development. Our work is driven by a passion for improving the health and wellbeing of individuals and communities around the world. We offer the skills, knowledge and goal-driven efficiency to enhance our clients' efforts to address some of the world’s toughest health challenges, including HIV/AIDS, tuberculosis, malaria, polio eradication, sexual and reproductive health and vaccines.GHS has offices in the US, the UK, India, China, Brazil, Kenya and South Africa, and works with philanthropies, industry, multinational organizations, NGOs and governments around the world.

Founded in 2002
New York, New York, USA
251 employees (17 in marketing)
41% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
29.3K
Traffic Source Mix
Search
45.5%
Direct
38.5%
Referral
7.9%
Social
6.4%
Paid
1.3%

Headcount Trend

Current headcount: ~251

Marketing Team

Marketing Team Size
17 (7% of company)
Marketing Roles Posted (Last 30 Days)
2