Senior Associate, Programmatic

New York City, NY (Hybrid)

$61K/yr – $94K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a programmatic leadership stance that blends hands on buying with data driven strategy, guiding a junior team and cross functional partners to deliver measurable client outcomes.

  • Programmatic Leadership: Own campaign optimization, best practice development, and cross account recommendations to drive account success.
  • Partner Ecosystem: Build and maintain data, inventory, and platform relationships to unlock new offerings and scale impact.
  • Thought Leadership: Produce POVs on trends and products, translating complex programmatic concepts for diverse audiences while shaping market point of view.

Job Description

Responsibilities

  • Train and manage a junior team on all aspects of programmatic buying and related deliverables.
  • Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
  • Develop and maintain relationships with data, inventory, and platform partners.
  • Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
  • Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
  • Manage resources to meet service level expectations.
  • Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
  • Write points of view (POVs) on trends, products, and industry news from a programmatic perspective.
  • Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
  • Provide holistic digital expertise.
  • Drive client outcomes through actionable programmatic solutions across multiple accounts

Requirements

  • 3+ years of experience in digital media, with an increasing focus on programmatic buying.
  • Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
  • Proficient in excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
  • Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
  • Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
  • People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
  • PowerPoint and storytelling skills for client presentations and internal communication.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Infinite Roar logo

Infinite Roar

Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader. Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.At Infinite Roar, we’re driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.

Founded in 1970
Chicago, Illinois, USA
60 employees (15 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
31.3%
Direct
44.4%
Referral
11.8%
Social
10.2%
Paid
1.5%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
14 (23% of company)
Median Career Experience
12.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
7