Senior Associate, Programmatic

Culver City, CA (Hybrid)

$70K/yr – $85K/yrMid LevelFull time

Posted 6 hrs ago

Job Summary

Own and lead programmatic media optimization initiatives across DSP campaigns, partnering with account and media teams to drive cross-channel integration while overseeing setup, QA, pacing, performance, and ongoing optimization and knowledge sharing.

  • Lead programmatic performance across campaigns
  • Drive cross-team integration and knowledge sharing

Job Description

Responsibilities

  • Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
  • Support programmatic sales and growth by serving as programmatic partner to all account and media teams
  • Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
  • Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization, and integration strategies
  • Stay current on platform features and techniques for activating, measuring, and optimizing media programs
  • Collaborate with platform, inventory, and data partners to develop, activate, and optimize targeted programs
  • Support the development of process standards and train team members on the how and why
  • Oversee campaign set-up of programmatic buys in DSPs
  • Oversee campaign QA process
  • Assist traders to manage program pacing and performance

Requirements

  • 2+ years of experience with DSP platforms – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
  • Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
  • Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
  • Proficiency in Excel is required
  • Experience training, mentoring and managing team members
  • Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
  • Experienced managing a team and career path
  • In addition to the above, Governance and other requirements may be inferred from the job description

Preferred

  • Bachelor’s Degree preferred
  • Dynamic Creative Optimization (DCO) execution experience a plus
  • Experiences training, mentoring and managing team members
  • Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Benefits

  • In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.
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Assembly Global

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Assembly is Ad Age's 2022 Purpose-Led Agency of the Year!Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Founded in 2014
New York, New York, USA
2.3K employees (796 in marketing)
42% recommend to a friend
52% CEO approval

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all Assembly Global salaries

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Senior Associate, Programmatic

Assembly Global · Culver City, CA · Hybrid