Programmatic Specialist

Responsibilities

• Plan, build, launch, and manage programmatic campaigns across display, online video, CTV, programmatic native, and digital out-of-home.
• Own end-to-end campaign architecture in the DSP — IO and line item structure, audience and inventory targeting, bid strategy, flighting, and pacing.
• Source and activate the supply that fits the buy — open exchange, PMP, and programmatic guaranteed — and hold publisher and platform partners accountable.
• Traffic and QA creative, tags, and tracking elements so measurement is right before anything launches
• Manage campaigns daily — pacing, bids, budgets, supply path, frequency, inventory quality, brand safety, and verification.
• Build and run a real testing roadmap: audience, creative, format, supply, and incrementality.
• Own programmatic budgets end to end — allocation, pacing, forecasting, IOs, actualization, and invoice reconciliation.
• Partner with the planning team on channel mix, forecasting, KPIs, and benchmarks, and draft the programmatic sections of media plans.
• Report on performance and delivery to internal and client teams— translating platform data into clear actions and defensible recommendations.
• Present to clients directly and often, with logic and enthusiasm, at every level of the room.

Requirements

• 3–5 years in digital media, with at least 2 years running programmatic campaigns hands-on.
• Direct, hands-on experience in DV360.
• Proven experience planning, building, launching, managing, and reporting on display, online video, and CTV campaigns.
• Comfort working directly with clients and planning teams — presenting, recommending, and occasionally disagreeing well.
• Working knowledge of ad serving and measurement (CM360 or equivalent), tag and pixel implementation, and third-party verification.
• Strong analytical skills and the ability to make decisions from data rather than vibes.
• Detail-oriented, organized, and capable of running multiple campaigns and clients at once.
• Excellent communication and presentation skills, including the ability to make programmatic make sense to people who don’t live in it.
• Motivated, proactive self-starter with meticulous attention to detail.
• Experience working autonomously on independent projects and proactively pulling in teammates when support is needed.

Preferred

• Working experience in Amazon DSP.
• Experience operating across multiple DSPs simultaneously on a single campaign, and a point of view on how to strategize around multiple supply partners
• Programmatic native and digital out-of-home activation experience.
• Experience with MediaOcean/Prisma, taxonomy management tools, and location or foot-traffic measurement partners.
• Retail, eCommerce, or multi-location/new-store marketing experience.