Senior Associate, Paid Social

Detroit, MI (Unknown)

$45K/yr – $90K/yrMid Level1+ years exp

Posted 2 days ago

Job Summary

Own and help shape social strategy and media planning while tracking budgets, optimization opportunities, and content calendars across platforms.

  • Lead research-driven strategy and campaign optimization work across major social channels.
  • Oversee budgeting, trackers and billing workflows to ensure dollars are spent effectively.

Job Description

Responsibilities

  • Assist social strategy development work by compiling client research, competitive data and social platform information.
  • Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis.
  • Assist team in identifying optimization opportunities and making media recommendations.
  • Support community managers to develop and maintain social content calendars for various platforms.
  • Stay current. Through your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 1+ year or more of practical experience running paid social campaigns.
  • Prior experience using Excel for data management and/or budgeting is a plus.
  • Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
  • Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$45K/yr – $90K/yr

Taken straight from the job posting.

See all WPP Media salaries

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K
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Senior Associate, Paid Social

WPP Media · Detroit, MI · Unknown