Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc.
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Familiarity of monitoring campaign financials, budgets, and processing invoices
• Drives decisions around campaign architecture and setup
• Proactively identifies optimization opportunities; tracks and analyzes results
• Pulls platform data & prepares reports for clients including campaign analysis
• Monitor and update pacing documents to planned campaign budgets while maintaining performance goals
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance

Requirements

• Bachelor’s degree required
• 3 years biddable social media campaign management experience
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines

Preferred

• Healthcare industry knowledge a plus
• Meta Blueprint Certification desired

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.