Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc.
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Monitors campaign financials, budgets, and processing invoices
• Drives decisions around campaign architecture and setup
• Proactively identifies optimization opportunities; tracks and analyzes results
• Pulls platform data & prepares reports for clients including campaign analysis
• Monitor and update pacing documents to planned campaign budgets while maintaining performance goals
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance

Requirements

• Proficiency in MS office Suite
• 1-2 years biddable social media campaign management experience, with hands on keys management within social ad platforms (Meta, TikTok, Pinterest, etc.) mandatory

Preferred

• Meta Blueprint Certification desired

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off