Senior Associate, Paid Social

Responsibilities

• Support the planning, execution, and optimization of paid social campaigns aligned with client objectives and key performance indicators (KPIs).
• Build, quality assure (QA), monitor, and optimize campaigns across paid social platforms.
• Analyze campaign performance, identify trends and drivers, and translate data into actionable insights and recommendations.
• Create clear and concise recurring reports that communicate performance results, key learnings, optimization opportunities, and recommended next steps.
• Assist in the development of media plans, campaign analyses, performance reports, and post-campaign wrap-up presentations.
• Monitor campaign pacing and support budget management to help ensure efficient and effective allocation of media spend.
• Proactively identify performance challenges, investigate root causes, and recommend solutions to improve campaign outcomes.
• Communicate campaign performance, insights, and recommendations to internal teams and clients in a clear, timely, and professional manner.
• Participate in client meetings and contribute to presentations, performance reviews, and strategic discussions.
• Collaborate with cross-functional teams to support integrated media strategies and ensure alignment across channels.

Requirements

• Bachelor's degree or equivalent combination of education, training, and relevant experience.
• Approximately 2+ years of paid social media experience, preferably within an advertising agency, media agency, or similar fast-paced environment.
• Experience structuring campaigns and communicating status updates, timelines, risks, and opportunities to stakeholders.
• Working knowledge of performance marketing principles, campaign measurement, attribution, and digital media analytics.
• Hands-on experience managing campaigns across major paid social platforms, including Meta, TikTok, Reddit, and Snapchat.
• Experience with campaign setup, QA processes, pacing, optimization, performance reporting, and client-facing communications.
• Strong analytical and critical thinking skills with the ability to interpret data, identify trends, evaluate multiple solutions, and make data-informed recommendations.
• Proficiency in Microsoft Excel and experience working with and analyzing large datasets.
• Experience supporting budget management, billing processes, and client presentations.
• Strong organizational and project management skills with the ability to prioritize competing deadlines and manage multiple projects simultaneously.

Preferred

• Experience supporting retail, e-commerce, or performance-focused campaigns is preferred.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave,
• Paid parental leave.