Senior Associate, Paid Social

Responsibilities

• Support the planning, execution, and optimization of paid social campaigns against client goals and KPIs.
• Build, QA, monitor, and optimize campaigns across paid social platforms.
• Read creative at asset level, can spot creative and audience saturation, and trigger refreshes to optimize performance.
• Fix any process issues, give feedback clearly across markets and delivery models, and put forward recommendations with implications and next steps.
• Create concise recurring reports, including what moved, why, and what should happen next.
• Forecast where spend and performance can land and act early to change outcomes.
• Analyze campaign performance data and provide actionable insights and recommendations.
• Assist in the development of media plans, performance reports, and campaign wrap-ups.
• Monitor campaign pacing and support budget management to ensure efficient spend.
• Communicate campaign performance, results, and recommendations to internal teams and clients in a clear and timely manner.

Requirements

• Bachelor's degree and 2 years of paid social media experience, preferably within an advertising agency environment.
• Experience running a B2B account, including structuring campaigns, sending updates on status, timing, and opportunities.
• Working knowledge of performance marketing principles and digital media measurement.
• Hands-on experience managing campaigns across major paid social platforms, including Meta, Reddit, LinkedIn.
• Experience with campaign setup, QA processes, client and team presentations, pacing, optimization, and performance reporting.
• Strong analytical skills with the ability to interpret data and identify performance trends.
• Advanced proficiency in Excel and experience working with large datasets.
• Experience managing budgets and billing, with Prisma experience a must.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent written, verbal, and presentation skills.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.