Senior Associate, Paid Social

Responsibilities

• Strategy and campaign management
• - Drive paid search and paid social strategy and tactics to meet client goals, integrating both channels into a cohesive performance plan.
• - Oversee day-to-day campaign management across Google Ads, Microsoft Ads and major social platforms, and keep the team updated on activity.
• - Lead creation of search keywords and ad copy, and partner with creative teams on channel assets and requirements.
• - Manage priorities and ad-hoc requests so the team delivers on time and to client expectations.
• Analysis and optimization
• - Analyze search query, audience and platform data to find trends and optimization opportunities, then make recommendations.
• - Monitor account performance across channels and make timely adjustments to bids, budgets, targeting and creative.
• - Design and run A/B tests to improve results.
• - Build and analyze performance reports that turn data into clear insights and actions.

Requirements

• Relevant post-secondary education, training or equivalent experience.
• 2+ years of hands-on paid media experience across both paid search and paid social, including client-facing responsibilities.
• Hands-on experience with Google Ads and Microsoft Ads, and with a bid management platform such as SA360, Skai or Marin.
• Strong knowledge of the paid social landscape, platforms and best practices (Meta, TikTok, X, Snapchat, Reddit, LinkedIn).
• Familiarity with AI-driven campaign types and automation, such as Performance Max, Advantage+ and scripts.
• Comfort with data, analytics and measurement across various data sources and methodologies; advanced Excel skills.
• Strong analytical and critical-thinking skills, with a passion for testing.
• Solid grasp of marketing and advertising principles, media concepts and creative requirements.
• Experience managing or mentoring junior team members and providing thought leadership.
• Collaborative approach with media owners, agency business units and partners.

Preferred

• Preferred certifications
• Google Ads Search Certification
• Microsoft Advertising Certification
• Google Search Ads 360 Certification
• Google AI-Powered Shopping Ads and AI-Powered Performance Ads Certifications
• Meta Certified Media Buying Professional (or similar social platform certification)
• Experience with direct-response and in-app campaigns.
• Prior performance media agency experience.

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.