Responsibilities

• Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
• Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
• Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
• Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Training of Associates and oversight of their deliverables.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year or more of practical experience running paid search campaigns.
• Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Preferred

• Knowledge of third party platforms such as Kenshoo, Marin, DoubleClick or analytics tools like Adobe Omniture is a plus.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.