Responsibilities

• Manage Paid Social & Search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze in-platform data to identify optimization opportunities and make recommendations
• Monitor performance: Track account performance, identify trends, and make necessary adjustments
• Creative assets management: Uploading and managing creative assets to Social platforms. Also, lead in the creation of Paid Search keywords and ad copy
• Support team members: Train and mentor junior team members and provide guidance and support as needed
• Contribute to reporting: Assist in the creation and analysis of performance reports. Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
• Quality Assurance: Act as a quality assurance check for the account and Excel workbooks

Requirements

• Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent
• Minimum 2+ year relevant Paid Social and Search management experience
• Hands on keyboard experience with major Paid Social platforms (Meta, TikTok, Pinterest, Reddit, etc.)
• Hand on keyboard experience with Google Ads
• Hand on keyboard experience with any bid management platform like SA360 or Marin
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills
• In addition to technical skills, Senior Associates should be able to effectively communicate, including the ability to convey insights to the client, tie what’s happening in the accounts to the client’s business, build relationships with clients and partners such as engines or networks
• Adjust their communication style based on the audience
• Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews

Preferred

• Certifications from major Paid Social platforms (Meta, TikTok, Pinterest, Reddit, etc.)
• Google Ads Search Certification
• Google Search Ads 360 Certification
• Proficiency in Microsoft Office (Excel, PowerPoint, etc.)

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits.