Senior Associate, Paid Media

Responsibilities

• Own paid media programs end to end, from launch planning through delivery and results, primarily on Meta and Google, ensuring each program hits its goals at a healthy margin.
• Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency and the audience quality our partners pay for.
• Lead creative and messaging tests, partnering with creative teams to refresh assets and improve performance.
• Monitor performance, diagnose issues, and independently make optimization decisions that improve delivery and efficiency.
• Manage budgets and monthly cost forecasts for your programs, keeping spend aligned to goals and flagging revenue or margin risk early.
• Deliver clear performance readouts and recommendations to internal stakeholders, highlighting wins, risks and opportunities.
• Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and resolve delivery challenges.
• Mentor and support junior team members, sharing best practices and helping them grow in campaign management.
• Stay ahead of platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 3–5 years of hands-on paid media experience, owning campaigns end to end.
• Proven track record of managing campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
• Strong analytical skills: able to diagnose performance issues and turn data into clear decisions independently.
• Excellent project management and organization; able to own multiple programs and priorities at once.
• Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
• Ability to work collaboratively with cross-functional and partner-facing teams.
• Strong written and verbal communication skills, including presenting results to stakeholders.

Preferred

• Experience in health, pharma or publisher-side media.
• SQL or experience working with large datasets (e.g., Databricks).
• Forecasting or P&L exposure (margin, cost planning).
• Experience mentoring or training junior team members.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits