Senior Associate, Paid Media

Responsibilities

• The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
• Must be a problem-solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.
• Media Planning and Buying: - Reviews media brief and sets planning process in motion - Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors - Reviews partner proposals and filters/compiles most compelling proposals - Support in development of holistic media plan recommendations which deliver on client media objectives - Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback - Support financial management by managing campaign pacing and supporting in monthly billing processes - Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy - Works directly in Google Campaign Manager and/or other ad-serving and reporting platforms, training junior members when needed. - Works directly in social platforms to execute, manage, and optimize campaigns. - When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs. - Assists with campaign reporting activities based on agreed upon client cadence - Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations - Manages campaign execution from start to finish in partnership with account lead - Supports the needs of direct manager and supporting media team members External Relationship Management: - Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager. - Participates in internal and external client meetings and presentations as needed - Works closely with vendors to develop productive working relationships that drive results for clients - Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner Qualifications

Requirements

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Preferred

• Google Analytics Certification is a plus