Senior Associate, Organic Search

Responsibilities

• We are seeking a Senior Associate to join our Organic Search team to manage the daily execution of a client’s organic search campaigns.
• Define a campaign strategy and deliverables plan that meets or exceeds client expectations including: - Keyword strategies for optimal on-site performance - Detailed site analysis and technical recommendations - Detailed content recommendations - Comprehensive linking strategy
• Work closely with other internal departments to develop fully integrated search campaigns
• Attend client and agency meetings to present deliverables, campaign strategies, and tactics
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Review rankings and linking data against internal measurements for success
• Review monthly client reports, verify accuracy and provide analysis
• Optimize campaigns accordingly to maximize client investment and to resolve performance issues
• Support SEO team in data acquisition or campaign insights for quarterly or annual business reviews
• Periodically aid in creation of new business presentations

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• A minimum of 1-3 year of experience in organic search/search engine optimization/SEO
• Previous experience in an agency environment highly desired
• Strong background in data analytics and strategy. Must be experienced in manipulating large datasets and being in a numbers-driven position
• Basic knowledge of HTML, Google Analytics and Webmaster Tools highly desired
• Proficiency with Microsoft Office (Excel, Word, PowerPoint)
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Enjoy working in a fast-paced and collaborative environment
• Create Excel pivot tables, formulas, graphs, and charts
• Complete budget tracking documents and review with Search Manager

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.