Senior Associate, Experience & Digital Marketing Business Planning, Brand Program Planning and Prod

New York City, NY (Hybrid)

$100K/yr – $143K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end brand and experience marketing production, coordinating cross-functional planning, timelines, and asset delivery; you will partner with creative, media, and production teams to ensure campaigns meet strategy, budget, and launch plans.

  • Lead planning and delivery of campaigns across channels
  • Coordinate production with internal and external partners
  • Track milestones, risks, and budget impacts

Job Description

Responsibilities

  • - Support the planning and delivery of brand and experience marketing programs, helping ensure creative campaigns, films, and campaign assets are planned, sequenced, produced, reviewed, approved, and delivered on time and on budget.
  • - Support the development and management of production planning and details across internal teams, creative agencies, production agencies, media teams, legal, procurement, finance, business affairs, and external vendors, helping ensure production requirements, timelines, dependencies, approvals, and resource needs are fully understood and actively managed.
  • - Partner with creative, brand, media, web, social, communications, and experiential teams to help ensure campaign outputs are connected across channels and delivered in accordance with approved creative strategy, campaign objectives, brand standards, specifications, and launch plans.
  • - Support cross-functional planning, governance, and decision-making across stakeholders, helping drive alignment on priorities, milestones, dependencies, risks, budget impacts, and production tradeoffs through planning sessions, status meetings, and written updates.
  • - Maintain production and program management artifacts, including integrated program and production timelines, milestone roadmaps, status trackers, capacity and dependency views, deliverable lists, review and approval plans, budget and contracting inputs, and planning assumptions.

Requirements

  • A minimum of a bachelor’s degree and at least 7 years of relevant experience
  • Candidate must bring proven knowledge of creative and content production, including production operations, rights and usage management, talent and asset licensing, vendor management, budgeting, delivery planning and management.
  • Proficiency in using digital tools and platforms
  • Experience with production and project management within marketing, creative, brand, and/or experience activations, with understanding of how campaigns are planned, produced, and delivered.
  • Strong collaboration and teamwork skills with internal and third-party resources; ability to work cross-functionally and with colleagues at all levels
  • Self-starter and problem solver, able to manage multiple efforts and balance work strategically; comfort working in the gray
  • Strong organization skills and ability to prioritize in a deadline-driven environment; detail-oriented is a must

Preferred

  • Familiarity with Adobe Workfront would be a great value-add
  • AI experience is a strong value-add if you are not all-in on learning and scaling (training is provided by the company)

Benefits

  • We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .
  • Our Commitment to Inclusion
  • Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com .

Salaries

Posted range

$100K/yr – $143K/yr

Taken straight from the job posting.

See all New York Life salaries

Marketing Team

Median Career Experience
22 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
7

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
19.2%
Direct
55.2%
Referral
23.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~822

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