Responsibilities

• Develop compelling PR strategies that turn travel stories into headlines, spark curiosity across media channels, and draw attention to the communities we serve.
• Build and nurture strong media relationships with everyone from top-tier journalists to niche travel bloggers, positioning yourself and our clients as trusted resources.
• Develop and lead award-winning PR campaigns that blend data and creativity to generate meaningful press coverage and measurable community impact.
• Collaborate across creative, media, strategy, and other disciplines to ensure campaigns come together with a unified voice and vision.
• Stay on top of industry trends, breaking news, and cultural moments to identify timely opportunities for our clients and keep Madden's PR efforts ahead of the curve.
• Oversee crisis communications with confidence and composure, providing thoughtful counsel and helping clients navigate challenges while maintaining trust.
• Measure and report on PR performance beyond traditional metrics, using meaningful data to demonstrate the value and impact of our work.
• Manage, mentor and inspire members of the PR team, encouraging creativity, accountability, collaboration, and professional growth.
• Ideate buzzworthy activations and media missions-from memorable stunts to immersive press trips-that get people talking and position communities as must-cover stories.
• Cultivate trusted client relationships by serving as a proactive strategic partner, providing smart counsel, and ensuring clients feel seen, heard, and excited about the work.

Requirements

• Strong communication and relationship-building skills, both internally and externally.
• Demonstrated experience developing and leading strategic PR and media relations initiatives.
• Strong media relationships and an understanding of the evolving media landscape, ideally within travel, tourism, destination marketing, or a related industry.
• Experience developing creative, integrated PR campaigns and collaborating across multiple disciplines.
• A strategic mindset paired with the ability to turn ideas into actionable plans and successful execution.
• Strong leadership and mentoring skills with a genuine interest in helping others learn and grow.
• The ability to confidently counsel clients, navigate challenging situations, and manage crisis communications.
• A data-informed approach to measuring PR performance and demonstrating meaningful results.
• Curiosity, creativity, and an ability to recognize timely opportunities within industry trends, news, and culture.
• The ability to thrive in a collaborative, fast-moving environment while balancing multiple clients, priorities, and deadlines.

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.