Responsibilities

• Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
• Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
• Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
• Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
• Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
• Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
• Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
• Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
• Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
• Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.

Requirements

• A college or university degree in related field.
• 7+ years of work experience in a related job discipline.
• Relevant Salesforce professional experience.
• Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
• Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
• Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
• Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
• Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.

Preferred

• Bachelor’s degree.
• Master’s degree.
• Relevant Salesforce professional experience.
• Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
• Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
• Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
• Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
• Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.
• Proven ability to work effectively across multiple departments and with external vendors, including strong cross-functional collaboration and vendor management skills.
• Strong analytical, strategic thinking, and problem-solving abilities, with the judgment to translate insights into practical, actionable solutions independently.

Benefits

• The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook .