Responsibilities

• Campaign Activation & Management Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.). Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
• Optimization & Performance Management Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
• Execute ongoing optimizations including: Audience refinement Bid adjustments Inventory and placement optimization Frequency and pacing adjustments
• Identify opportunities for performance improvement and scaling.
• Reporting & Insights Support weekly and monthly reporting deliverables for clients and internal teams.
• Translate campaign performance data into clear insights and actionable recommendations.
• Maintain reporting dashboards and assist with performance analysis.
• Collaboration Work cross-functionally with strategy, analytics, creative, and client services teams.

Requirements

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as: DV360 Prisma CM360
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
• familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel / Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.

Preferred

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Familiarity with audience segmentation and data platforms (DMP/CDP).
• Understanding of privacy frameworks (GDPR, CCPA).