Senior Associate, Customer Engagement Marketing

Responsibilities

• Develop integrated marketing strategies to deepen engagement and retention among existing small business credit card customers
• Translate customer insights, research, and performance data into segment-specific positioning, messaging, and value propositions
• Plan and deliver owned-channel campaigns across email, direct mail, and digital experiences
• Partner with product, brand, content, social, channel, analytics, legal, and finance teams to align priorities and resources
• Own end-to-end campaign execution, including segmentation, messaging, creative development, testing, and optimization
• Manage the customer engagement calendar across channels and key touchpoints
• Monitor campaign performance and customer behaviors to identify opportunities and improve results
• Ensure messaging and creative are consistent and on-brand across channels
• Present campaign results, learnings, and recommendations to senior stakeholders

Requirements

• 5+ years of experience in integrated marketing strategy
• Experience executing customer marketing across owned channels, including email, direct mail, and digital experiences
• Demonstrated experience managing campaigns end-to-end (targeting, channel planning, creative development, measurement, and optimization)
• Experience collaborating with creative partners to launch campaigns from concept through delivery
• Strong project management skills and ability to manage multiple complex priorities in a fast-paced environment
• Strong cross-functional collaboration and stakeholder management skills
• Strong analytical skills with experience using data to inform decisions and improve performance
• Results-oriented mindset with a track record of delivering measurable outcomes

Preferred

• Bachelor’s degree in marketing, business, or a related field
• Experience in financial services, payments, lending, or another regulated industry
• Experience supporting small business customer segments

Benefits

• Competitive total rewards package including base salary determined based on the role, experience, skill set and location
• Commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity
• Range of benefits and programs to meet employee needs, based on eligibility
• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching and more