Senior Associate, Content Development and Digital Activation at Nuveen, a TIAA company | Charlotte, NC | $28/hr – $42/hr

Senior Associate, Content Development and Digital Activation

Charlotte, NC (On-site)

$28/hr – $42/hrSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive cross-channel activation campaigns for advisor education to engage and convert, with strong governance and cross-functional collaboration.

Own end-to-end activation across email, social, and digital assets
Must-have: 3+ years in content development, digital marketing, and campaign operations
Standout: Cross-functional platform governance and stakeholder management

Job Description

Responsibilities

Lead creation and execution of multi-channel Advisor Education activation campaigns across email, social media, promotional materials, and digital touchpoints
Write, edit, and design compelling activation content that drives advisor engagement and action
Build activation workflows and lead follow-up journeys in coordination with Client Marketing and Advisor Education teams
Work with cross-functional teams to deliver integrated campaigns on time and on strategy
Collaborate with Advisor Education, Marketing and subject matter experts to ensure campaign alignment and brand consistency
Execute activation campaigns through marketing automation platforms (Hearsay, email marketing tools) and CRM systems
Manage end-to-end campaign execution including brief development, stakeholder coordination, content production, deployment, and post-campaign analysis
Coordinate and oversee placement and production across Advisor Education digital platforms, ensuring optimal functionality and user experience
Coordinate with key functional Nuveen business units and external vendors to manage digital platform navigation structure, content placement and taxonomy, and navigation structure
Coordinate with Nuveen stakeholders and external vendors on platform governance, maintenance, updates, troubleshooting, and enhancements
Act as primary platform gatekeeper, creating and providing forward content planning and scheduling, maintaining content quality standards and governance protocols
Oversee digital and campaign content management lifecycle including uploads, updates, archiving, and version control across platforms
Coordinate with vendor to resolve user support escalations and platform issue resolution
Ensure compliance with data privacy, security protocols, and regulatory requirements
Manage integration points between digital platforms and relevant marketing technology stacks
Access digital platform metrics, review and analyze
Develop and execute regular platform reporting
Leverage AI tools to enhance content personalization, workflow automation, and user experience optimization
Create and execute activation components, including social (LinkedIn, Hearsay) digital splash pages, video and email
Develop content briefs, manage review cycles, and ensure content meets quality, compliance, and brand standards

Requirements

3 years of progressive experience in content development planning, digital marketing, campaign management, and platform operations – preferably focused in asset or investment management
3 years of experience writing and editing marketing or educational content, preferably in private markets or alternative investments
Educational requirements: University (Degree) Preferred

Preferred

Experience with multi-channel campaign execution and marketing automation platforms
Experience in financial services, advisor education, or B2B professional development environments strongly preferred
Demonstrated ability to manage multiple concurrent initiatives and stakeholders

Benefits

The organization offers a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.
The benefits summary is available for review

Nuveen, a TIAA company

4.1 Glassdoor

Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors — all to pursue lasting performance for our clients, our communities and our global economy.Disclosures: https://www.nuveen.com/social-media-information

Founded in 2015

New York, New York, USA

3.2K employees (135 in marketing)

www.nuveen.com

73% recommend to a friend

100% CEO approval