Responsibilities

• The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations.
• You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
• This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• The role will require an understanding of each of the platform and DSP’s programmatic offerings – from self-serve to managed service buys.
• You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
• You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
• An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Benefits

• We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.